Cookie Policy

This website uses cookies and similar technologies (collectively “tools”) provided either by us or by third parties. Changing cookie settings A cookie is a small text file that is stored on your device by the browser. Comparable technologies are, in particular, web storage (local / session storage), fingerprints, tags or pixels. Most browsers are set by default to accept cookies and similar technologies. However, you can usually set your browser so that tools are rejected or only saved with your prior consent. If you reject tools, you may not be able to use all of our services without problems. The tools we use are listed below, whereby we inform you in particular about the providers of the tools, the storage duration of the tools and the transfer of data to third parties. We also explain in which cases we obtain your voluntary consent to use the tools and how you can revoke this consent.

1 Legal basis and revocation

1.1 Legal basis

We use tools that are necessary for the operation of the website on the basis of our legitimate interest in enabling you to use our website in a more convenient and personalised way and to make it as time-saving as possible. In certain cases, these tools may also be necessary for the fulfilment of a contract or for the implementation of pre-contractual measures. In these cases, access to and storage of information in the end device is mandatory and takes place in the EU on the basis of the implementation laws of the ePrivacy Directive of the EU member states. We use all other tools, in particular those for marketing purposes, on the basis of your consent. In these cases, access to and storage of information in the end device is subject to consent and takes place in the EU on the basis of the implementation laws of the ePrivacy Directive of the EU member states. If personal data is transferred to third countries, we refer you to our privacy policy, also with regard to the associated risks. If you have given your consent to the use of certain tools, we will (also) transfer the data processed when using the tools to third countries on the basis of this consent.

1.2 Obtaining consent

Our website uses the Real Banner to record and manage consent and any revocations. If you make a selection in the consent banner, a cookie is set that stores your consent or refusal. We use this technically necessary cookie on the basis of our legitimate interest in documenting your consent. Access to and storage of information in the end device is mandatory in these cases and takes place in the EU on the basis of the implementation laws of the ePrivacy Directive of the EU member states. If you delete your cookies, we will ask you for your consent again when you visit the website at a later date.

1.3 Withdrawal of consent or change of selection

You can withdraw your consent for certain tools at any time. To do this, please go to the settings of our cookie banner. There you can also change the selection of tools whose use you wish to consent to and find further information on the cookies and the respective storage period. Alternatively, you can also revoke your consent for certain tools directly with the provider.

2 Essential tools

We use certain tools to enable the basic functions of our website (“essential tools”). Without these tools, we would not be able to offer our service. Therefore, these tools are used without consent on the basis of our legitimate interests or to fulfil a contract or to carry out pre-contractual measures. These tools include the cookies listed below.

2.1 Real cookie banner

Our website uses Real Cookie Banner, a service provided by devowl.io GmbH, Tannet 12, 94539 Grafling, Germany (“Real Cookie Banner”). Real Cookie Banner asks website visitors for their consent to set cookies and process personal data. For this purpose, each website visitor is assigned a UUID (pseudonymous identification of the user), which is valid until the cookie expires in order to save the consent. Cookies are used to test whether cookies can be set, to store the reference to the documented consent, to store for which services from which service groups the visitor has given consent and, if consent has been obtained in accordance with the Transparency & Consent Framework (TCF), to store the consent to TCF partners, purposes, special purposes, functions and special functions. As part of the disclosure obligation under the GDPR, the consent obtained is fully documented. In addition to the services and service groups to which the visitor has consented and, if consent was obtained according to the TCF standard, to which TCF partners, purposes and functions the visitor has consented, this also includes all cookie banner settings at the time of consent as well as the technical circumstances (e.g. size of the displayed area at the time of consent) and the user interactions (e.g. clicking on buttons) that led to consent. This tool uses the following cookies:
  • real_cookie_banner-* (storage period: 1 year): The cookie stores the UUID (Universally Unique Identifier) of the website visitor’s consent. In addition, a revision hash is stored, which makes it possible to trace which settings (texts, colours, functions, service groups, services, content blockers, etc.) were used at the time consent was given to display the cookie banner. In addition, the cookie stores which services from which category the visitor has consented to.
Further information on the use of cookies by Real Cookie Banner can be found here in the privacy policy.

3 Optional tools

In order to improve our website, we may use tools to collect statistics and analyse general user behaviour (“optional tools”). We may also use analytics services to evaluate the use of our various marketing channels. Unless otherwise stated, the legal basis for these optional tools is your consent.

3.1 Stripe

Our website uses Stripe, a service provided by Stripe Inc, 510 Townsend Street, San Francisco, CA 94103, USA (“Stripe”). Stripe enables our company to process payments and make payouts worldwide and helps us to minimise the risk of fraud. This tool uses the following cookies:
  • __stripe_mid: (Storage period: 1 year) Stripe uses this cookie to prevent fraud.
  • __stripe_sid: (Storage duration: 30 minutes) Stripe uses this cookie to prevent fraud.
If you want to learn more about Stripe’s use of cookies, read the privacy policy here.

3.2 YouTube

Our website uses YouTube videos, a service offered to people from Switzerland and the European Economic Area by Google Ireland Limited, Google Building Gordon House, 4 Barrow St, Grand Canal Dock, Dublin 4, D04 V4X7, Ireland (“YouTube”). When you visit a page on our website in which a YouTube video is embedded, your browser establishes a connection to the YouTube servers and the data is stored and processed there. Regardless of whether you have a YouTube account or not, YouTube collects data about you. This includes, for example, your IP address, technical information about your browser type, your operating system, the duration of the session, the bounce rate or basic device information. YouTube can track and store these actions using cookies and similar technologies. If you are logged in to YouTube as a registered member, more data can usually be collected, as more cookies may already have been set in your browser. In addition, your actions on our website are directly linked to your YouTube account. To prevent this, you must log out of YouTube while browsing our website. Below we show you cookies that are set by YouTube when you visit a page on our website with an embedded YouTube video. This list is not exhaustive and assumes that you do not have a YouTube account. If you watch the video, other cookies may be set. These are also third-party cookies, e.g. from Google Analytics or Facebook. This tool uses the following cookies
  • YSC (storage period: 1 month to 2 years): YouTube enables the embedding of content published on youtube.com directly into websites. This cookie is used for security purposes.
  • VISITOR_INFO1_LIVE (storage period: 180 days): This cookie attempts to estimate the bandwidth of users on pages with integrated YouTube videos.
  • VISITOR_INFO1_LIVE__k (Storage period: 180 days): This cookie attempts to estimate the bandwidth of users on pages with integrated YouTube videos.
  • VISITOR_INFO1_LIVE__default (storage period: 180 days): This cookie attempts to estimate the bandwidth of users on pages with integrated YouTube videos.
  • GED_PLAYLIST_ACTIVITY (storage period until the session ends): This cookie is used for YouTube integration and/or analysis.
  • ACLK_DATA (storage duration: 5 minutes): This cookie is used for YouTube integration and/or analysis.
If you would like to find out more about the use of cookies by Google, read the privacy policy here.

3.3 Hubspot

Our website uses Hubspot, a service provided by Hubspot Ireland Limited, 2nd Floor, 30 North Wall Quay, Dublin 1, Ireland (“Hubspot”). Hubspot sets cookies when a user visits our website for tracking purposes to understand how they use it so that we can develop and maintain our service through user feedback. This tool uses the following cookies:
  • __hstc (storage period: 6 months): This cookie is used for tracking.
  • __hssc (storage period: 30 minutes): This cookie is used to record the identity of the user. It is passed on to HubSpot when a form is submitted and is used when contacts are deduplicated.
  • __hssrc (storage duration until the end of the session): Whenever HubSpot changes the session cookie, this cookie is also set to determine whether the user has restarted their browser.
  • hubspotutk (storage duration until the end of the session): Whenever HubSpot changes the session cookie, this cookie is also set to determine whether the user has restarted their browser.
  • messagesUtk (storage period: 6 months): This cookie is used to recognise visitors who chat with us via the Chatflows tool. If the visitor leaves the website before being added as a contact, this cookie is linked to their browser.
  • hs-messages-is-open (storage duration: 30 minutes): This cookie is used to determine and store whether the chat widget is open for future visits.
If you would like to find out more about the use of cookies at Hubspot, read the privacy policy here.

3.4 Google AdSense

Our website uses Google AdSense, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“AdSense”). AdSense sends a cookie to the user’s browser after every impression, click or other activity that leads to a call to Google’s servers. If the browser accepts the cookie, the cookie is stored in the browser. As a rule, AdSense sends a cookie to the browser when a user visits a page on which Google adverts are displayed. Pages with Google ads contain ad tags that instruct the browser to request ad content from Google’s servers. When the server delivers the ad content, it also sends a cookie. However, a page does not necessarily have to contain Google adverts, but only ad tags that can load a click tracker or impression pixel instead. This tool uses the following cookies:
  • __gsas (storage period: 3 months): This cookie is used for advertising purposes.
  • __gpi (storage period: 3 months): This cookie is used for advertising purposes.
  • __gpi_optout (storage period: 13 months): This cookie is used for advertising purposes.
  • __gads (storage period: 13 months): This cookie is used for advertising purposes.
  • _gcl_au (storage period: 3 months): This cookie is used for advertising and analysis purposes.
  • AEC (storage period: 6 months): This cookie prevents dangerous websites from acting on behalf of the user without the user’s knowledge
  • NID (storage period: 6 months): This cookie is used for advertising, security, analysis and functional purposes.
  • DSID (storage period: 2 years): This cookie is used for advertising, security, analysis and functional purposes.
  • CONSENT (storage period: 2 years): This cookie is used to store a user’s state regarding their cookies choices.
  • SOCS (storage period: 13 months): This cookie is used to store a user’s state regarding their cookie choices.
  • test_cookie (storage duration: 15 minutes): This cookie is used for functionality.
  • id (storage period: 13 to 24 months): This cookie is used for advertising and functionality purposes.
  • GED_PLAYLIST_ACTIVITY (storage duration until the end of the session): This cookie is used for advertising purposes.
  • ACLK_DATA (storage duration 5 minutes): This cookie is used for advertising purposes.
If you would like to learn more about the use of cookies by Google, read the privacy policy here.

3.5 Google Tag Manager

Our website uses Google Tag Manager, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google Tag Manager”). The Tag Manager is used by us to manage the tools and external services that we use on our website and enables the use of so-called tags. A tag is a code element that is stored in the source code of the website, e.g. to control which page or service elements and tools are activated and loaded in which order. In some cases, the data is processed on a Google server in the USA. This tool uses the following cookies:
  • _dc_gtm_ (storage duration: 1 minute): This cookie is used for analytical purposes.
If you would like to learn more about the use of cookies by Google, read the privacy policy here.

3.6 Google Analytics 4

Our website uses the web analytics service Google Analytics 4, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google Analytics 4”). If you have not consented to the use of the analytics tools, your data will not be collected by Google Analytics 4. Google Analytics 4 uses JavaScript and pixels to read information on your end device and cookies to store information on your end device. This serves to analyse your usage behaviour and improve our website. The access data is compiled by Google on our behalf into pseudonymised user profiles and transferred to a Google server in the USA. We will process the information obtained in order to analyse your use of the website and to compile reports on website activity. The data collected as part of the usage analysis of Google Analytics 4 is enriched with data from the Google Search Console and linked with data from Google Ads, in particular to measure the success of our advertising campaigns (so-called conversions). The following data can be processed by Google Analytics 4: IP address; user ID and device ID; referrer URL (previously visited page); pages viewed (date, time, URL, title, dwell time); files downloaded; links to other websites clicked on; achievement of certain goals (conversions); technical information (operating system; browser type, version and language; device type, brand, model and resolution); approximate location (country, region and, if applicable, city, based on the anonymised IP address). This tool uses the following cookies:
  • _gid: (Storage duration: 1 day) This cookie is used to store and count page views.
  • _ga: (Storage period: 2 years) This cookie is used to store and count page views.
  • _ga_*: (Storage period: 2 years) This cookie is used to store and count page views.
  • _gac_*: (Storage period: 3 months) This cookie is used for analytical purposes.
  • _gat_*: (Storage duration: 1 minute) This cookie is used for analytical purposes.
  • __utma: (Storage duration: 2 years) This cookie is used for analytical purposes.
  • __utmb: (Storage duration: 30 minutes) This cookie is used for analytical purposes.
  • __utmc: (Storage duration: 30 minutes) This cookie is used for analytical purposes.
  • __utmt: (Storage duration: 10 minutes) This cookie is used for analytical purposes.
  • __utmz: (Storage duration: 6 months) This cookie is used for analytical purposes.
  • __utmv: (Storage duration: 6 months) This cookie is used for analysis purposes.
  • DSID (storage period: 2 years): This cookie is used for advertising, security and functional purposes.
  • AMP_TOKEN (storage period: 30 seconds to 1 year): This cookie is used for functionality.
  • FPID (storage period: 2 years): This cookie is used for analysis purposes.
  • IDE (storage period: 13 to 24 months): This cookie is used for Doubleclick integration and/or analysis.
  • FPLC (storage period: 20 hours): This cookie is used for analysis purposes.
  • test_cookie (storage duration 15 minutes): This cookie is used for functionality.
If you would like to learn more about the use of cookies by Google, read the privacy policy here.

3.7 Google Ads

Our website uses Google Ads, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google Ads”). Google Ads enables us to place adverts in the Google search engine or on third-party websites when the user enters certain search terms into Google (keyword targeting). It is also possible to display targeted adverts based on the user data that Google has (e.g. location data and interests; audience targeting). As a website operator, we can evaluate this data quantitatively by analysing, for example, which search terms led to the display of our ads and how many ads led to corresponding clicks. It also enables us to assign people who interact with our online offering to specific target groups in order to subsequently show them interest-based advertising in the Google advertising network (remarketing or retargeting). In addition, it is possible to link the advertising target groups generated with Google Ads Remarketing with cross-device functions of Google. This makes it possible to display interest-based advertising messages tailored to you depending on your previous usage and surfing behaviour both on one device (e.g. mobile phone) and on any of your devices (e.g. tablet or PC). If you have a Google account, you have the option to object to personalised advertising by clicking on the following link: https://www.google.com/settings/ads/onweb/. Finally, with Google Ads and the Google Conversion Tracking tool, we are able to recognise whether the user has completed certain actions. For example, we can analyse how often which buttons are clicked on our website and which products are rated or purchased particularly frequently. The purpose of this information is to create conversion statistics. We find out how many users have clicked on our adverts and what actions they have taken. We do not receive any information that would allow us to identify users personally. Google as such uses cookies or comparable recognition technologies for identification. This tool uses the following cookies
  • __gads (storage period: 13 months): This cookie is used for advertising purposes.
  • _gcl_au (storage period: 3 months): This cookie is used for advertising and analysis purposes.
  • _gcl_gb (storage period: 3 months): This cookie is used for advertising and analysis purposes.
  • _gcl_gb_* (storage period: 3 months): This cookie is used for advertising and analysis purposes.
  • _gcl_aw (storage period: 3 months): This cookie is used for advertising and analysis purposes.
  • NID (storage period: 6 months): This cookie is used for advertising, security, analysis and functional purposes.
  • FPAU (storage period: 3 months): This cookie is used for advertising and analysis purposes.
  • ANID (storage period: 13 to 24 months): This cookie is used for advertising purposes.
  • AID (storage period: 13 to 18 months): This cookie is used for advertising and analysis purposes.
  • TAID (storage period: 14 days): This cookie is used for advertising and analysis purposes.
  • RUL (storage period: 12 months): This cookie is used for advertising purposes.
  • FPGCLAW (storage period: 90 days): This cookie is used for advertising and analysis purposes.
  • FPGCLGB (storage period: 90 days): This cookie is used for advertising and analysis purposes.
  • 1P_JAR (storage period: 30 days): This cookie is used for advertising purposes.
  • YSC (storage period: 1 month to 2 years): YouTube enables the embedding of content published on youtube.com directly into websites. This cookie is used for security purposes.
  • IDE (storage period: 13 to 24 months): This cookie is used for Doubleclick integration and/or analysis.
  • VISITOR_INFO1_LIVE (storage period: 180 days): This cookie attempts to estimate the bandwidth of users on pages with integrated YouTube videos.
  • VISITOR_INFO1_LIVE__k (storage period: 180 days): This cookie attempts to estimate the bandwidth of users on pages with integrated YouTube videos.
  • VISITOR_INFO1_LIVE__default (storage period: 180 days): This cookie attempts to estimate the bandwidth of users on pages with integrated YouTube videos.
  • Conversion (storage period: 30 days): This cookie is used for advertising purposes.
  • pm_sess (storage period 30 minutes): This cookie is used for security and functional purposes.
  • pm_sess_NNN (storage duration 30 minutes): This cookie is used for security and functional purposes.
  • aboutads_sessNNN (storage duration 30 minutes): This cookie is used for security and functional purposes.
If you would like to find out more about the use of cookies by Google, read the privacy policy here.

3.8 Google Fonts

Our website uses Google Fonts, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland (“Google Fonts”). Google Fonts enable us to integrate the display of external fonts into the design of our website and to display them correctly, which helps us to make the design of our website more user-friendly. Google Fonts does not set cookies, but if you visit one of our pages on which we integrate Google Fonts, Google will be informed which of our Internet pages you have visited. In addition, the IP address of the browser of the visitor’s end device is stored by Google. This tool uses the following information:
  • Google Fonts: Google Fonts is a service that downloads custom fonts that are not installed on the user’s client device and embeds them into the website. No cookies in the technical sense are set on the user’s client, but technical and personal data such as the IP address are transmitted from the client to the service provider’s server to enable the use of the service.
If you would like to learn more about the processing by Google, read the privacy policy here.

3.9 LinkedIn Insight Tag

Our website uses LinkedIn Insight Tag, a service provided by LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland (“LinkedIn Insight Tag”). LinkedIn Insight Tag is a JavaScript code that we insert into our website so that we can report on our advertising campaigns and understand how visitors use our website. This allows us to track conversions, retarget website visitors and display demographic information about LinkedIn members who visit our website. Cookies are set on visitors’ web browsers when they visit our website. This allows us to determine which users are shown adverts in order to improve the results of marketing campaigns and better demonstrate the effectiveness of the adverts used. This tool uses the following cookies:
  • ln_or: (Storage duration: 1 day) Used to determine whether Oribi analyses can be performed for a specific domain.
  • li_gc: (Storage period: 6 months) Used to store the user’s consent to the use of cookies for non-essential purposes.
  • li_sugr: (Storage duration: 90 days) Is used to perform a probability check of the identity of a user outside the named countries.
  • bcookie: (Storage period: 1 year) Browser identification cookie to uniquely identify devices accessing LinkedIn to detect misuse of the platform and diagnostic purposes.
  • bscookie: (Storage period: 1 year) Browser identification cookie to uniquely identify devices accessing LinkedIn to detect misuse of the platform and for diagnostic purposes.
  • lidc: (Storage duration: 1 day) To facilitate the selection of the data centre.
If you would like to learn more about LinkedIn’s use of cookies, read the privacy policy here.

3.10 Piwik PRO

Our website uses Piwik PRO Analytics Suite, which is provided by Piwik PRO LLC, 222 Broadway, 19th Floor, New York, NY 10038, United States (“Piwik PRO”). Piwik PRO is a website/app analytics software and consent management tool. Piwik PRO calculates metrics such as bounce rate, page views, sessions and the like to understand how our website/app is used. We may also create visitor profiles based on browsing history to analyse visitor behaviour, display personalised content and conduct online campaigns. For this purpose, cookies are used to collect data from visitors to our website. The information collected may include the visitor’s IP address, operating system, browser ID, browsing activity and other information. This tool uses the following cookies:
  • _pk_id.<appID>.<domainHash>: (Storage duration: 30 minutes to 13 months) This cookie is used for analytical purposes.
  • _pk_ses.<appID>.<domainHash>: (Storage duration: 30 minutes) This cookie is used for analytical purposes.
  • ppms_privacy_<appID>: (Storage duration: 12 months) This cookie is used for consent management.
If you would like to learn more about the use of cookies by Google, read the privacy policy here.

3.11 Leadfeeder

Our website uses Leadleefer, which is provided by Dealfront Finland Oy, Keskuskatu 6 E, 00100 Helsinki, Finland (“Leadfeeder”). Leadfeeder is a tool for generating commercial leads, i.e. recognising companies that visit our website as potential prospects for our services or information. Only IP addresses of companies or business people are processed for these purposes; IP addresses are further processed in pseudonymised form. This tool uses the following cookies:
  • _lfa: (Storage period: 2 years) The cookie is used to register data such as IP addresses, time spent on the website and page views for the visit.
  • _lfa_test_cookie_stored: (Storage duration: 1 second) The cookie is only stored until we know whether cookies can be stored.
  • _session_id: (Storage duration: 1 month) The cookie is used to keep you logged in to the Leadfeeder product.
  • _stn_session_id: (Storage duration: 1 month) The cookie is used to keep you logged in to the Leadfeeder product.
  • _sso_session_id: (Storage duration: 1 month) The cookie is used to keep you logged in to the lead feeder product.
  • utm_campaign: (Storage period: 1 year) We use these cookies to save where you originally came to our website from.
  • utm_source: (Storage period: 1 year) We use these cookies to store where you originally came to our website from.
  • utm_medium: (Storage period: 1 year) We use these cookies to remember where you originally came to our website from.
If you would like to learn more about Leadfeeder’s use of cookies, read the privacy policy here.

3.12 Fonts Awesome

Our website uses Fonts Awesome, which is provided by Fonticons, Inc, 307 S Main St Ste 202 Bentonville, AR, 72712-9214 United States (“Fonts Awesome”). Font Awesome is used to ensure the consistent use of fonts on this website. By using its product on our website, Font Awesome is able to collect data about the use of its content delivery networks. Content delivery networks are worldwide networks of computer servers that ensure that any online user can quickly download files from servers near them. Font Awesome uses Content Delivery Networks to deliver files for its free and pro icons. When you visit a website that uses a Font Awesome Content Delivery Network to load icons, Font Awesome collects data about which icon files you download and when. This tool collects the following information:
  • Font Awesome: Font Awesome is a service that downloads a custom icon font that is not installed on the user’s client device and embeds it into the website. No cookies in the technical sense are set on the user’s client, but technical and personal data such as the IP address are transmitted from the client to the service provider’s server to enable the use of the service.
If you would like to learn more about the processing by Fonticons, read the privacy policy here.

4 Changes to this Cookie Policy

We may update our Cookie Policy from time to time. We therefore recommend that you check this Cookie Policy regularly for any changes. Changes to this Cookie Policy will become effective when they are posted on this page.

5 Contact us

If you have any questions about this Cookie Policy, please do not hesitate to contact Certification AG, Limmatquai 120, 8001 Zurich, Switzerland or via privacy@certification.com.